The cosmetic industry is a booming sector, with countless products launched daily to cater to the ever-growing demand for beauty and personal care items. However, before these products reach the market, they must undergo a crucial process known as cosmetic notification. As for Malaysia, National Pharmaceutical Regulatory Agency (NPRA) of Ministry of Health Malaysia are the sole regulatory authority for cosmetics. This procedure ensures that cosmetic products are safe for consumer use and comply with regulatory standards.
In this article, we take a closer look at the importance and the step-by-step guide to cosmetic notification.
What is Defined as a Cosmetic Product?
A cosmetic product shall mean “any substance or preparation intended to be placed in contact with various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with teeth and the mucous membranes of the oral cavity, with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition”.
The Importance of Cosmetic Notification (NOT)
Cosmetic notification is a crucial process in the regulatory landscape of the cosmetic industry. It serves several key purposes that collectively ensure the safety, efficacy, and quality of cosmetic products. Here’s why cosmetic notification is of paramount importance:
1. Consumer Safety
The foremost priority of cosmetic notification is to ensure consumer safety. Regulatory authorities require detailed information about a product’s ingredients, formulation, and safety assessments. This scrutiny helps to:
- Prevent the use of harmful or banned ingredients that could pose health risks.
- Confirm that the product is safe for its intended use, thereby protecting consumers from potential adverse effects such as allergic reactions, skin irritation, or more severe health issues
2. Regulatory Compliance
Cosmetic products must comply with local and international regulations to be legally sold in various markets. Cosmetic notification ensures that:
- Legal requirements are met.
- There is a uniform standard for safety and quality that all products must meet, maintaining a level playing field in the market.
3. Market Access
For a cosmetic product to be sold in a particular country, it must first be notified to the relevant regulatory authority. This process:
- Enables market entry and acts as a gatekeeper, allowing only those products that meet safety and regulatory standards to enter the market.
- Facilitates international trade by complying with international regulations, companies can expand their market reach and sell their products globally.
4. Building Customer Trust
Consumers are becoming increasingly aware of the safety and quality of the products they use. Cosmetic notification:
- Enhances credibility by demonstrates a company’s commitment to safety and compliance, fostering trust among consumers.
- Informs consumers by provides transparency about product ingredients and safety, enabling consumers to make informed choices.
5. Protecting Brand Reputation
Adhering to cosmetic notification processes helps protect and enhance a brand’s reputation. Non-compliance can lead to:
- Product recalls which is costly and damaging recalls if products are found to be unsafe or non-compliant.
- Legal repercussions, including fines and sanctions, which can tarnish a brand’s image.
- Loss of consumer trust and erosion of consumer confidence if a product is associated with safety issues or regulatory breaches.
Step-by-Step Guide to Cosmetic Notification
Cosmetic notification is the process of informing regulatory authorities about the intent to market a cosmetic product. It involves submitting detailed information about the product to ensure it meets safety and regulatory standards. Here is step-by-step guideline to cosmetic notification:

1. Identify the Regulatory Authority
Each country has its own regulatory authority for cosmetics. For example, in the European Union, it’s the European Commission; in the United States, it’s the FDA (Food and Drug Administration); and in Canada, it’s Health Canada. In Malaysia, National Pharmaceutical Regulatory Agency (NPRA) of Ministry of Health Malaysia are the sole regulatory authority for cosmetics.
2. Gather Necessary Information
Collect all required information and documentation about your product. This typically includes:
- Product name and description
- Manufacturer details
- List of ingredients with their concentrations
- Product formulation and specifications
- Safety data and toxicological profile
- Labeling information
- Product packaging details
3. Prepare the Product Dossier
Compile all the gathered information into a comprehensive product dossier. This dossier serves as the foundation of your cosmetic notification. Ensure that it is well-organized and includes all the necessary documentation.
4. Submit the Notification
All submission for notification shall be done online through NPRA Quest system via NPRA’s website at http://npra.moh.gov.my. For online submission of notification of cosmetic product, Cosmetic Notification Holder must complete the notification form on the Quest system for each cosmetic product and variant, if any and proceed with the payment to the NPRA.

5. Await Review and Approval
The regulatory authority will review your submission. They may request additional information or clarification. Once the review is complete and your product meets all regulatory standards, you will receive confirmation of the notification.
The notification of a cosmetic product shall be valid for 2 years. The renewal should be done no later than 1 month prior to notification expiry.
Conclusion
Manufacturers of cosmetics in Malaysia must also comply with Good Manufacturing Practice (GMP) requirements prior to product notification. The GMP standards ensure that cosmetic products are produced consistently and in a controlled manner, adhering to quality standards that minimize the risks associated with the product’s use. Manufacturers must demonstrate that their products comply with GMP guidelines by providing the necessary documentation during the notification process through the NPRA Quest system.
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